Why an Integrated Approach to SEO and Digital Marketing is Essential When it comes to increasing your online visibility and driving traffic to your website, you need to think about far more than just your search engine rankings. Having a great white hat SEO strategy is all well and good but on its own, it’s not enough to make your business a success. In order to drive business and generate results, you need to integrate it with a wider digital marketing strategy and you need to take an integrated approach to SEO. SEO, social media, PR, blogging, branding and web design – which is more important? The truth is that they are all equally as important and should be treated as such. Having a solid marketing strategy and integrating SEO with social media, content creation, branding and web design will allow you to achieve fantastic results. Integrate your marketing efforts to achieve a common goal rather than working in solos. For more information, visit http://www.opace.co.uk/seo